An event campaign that brings to the forefront an issue that exists in the tech industry. This particular campaign showcases ‘gatekeeping in tech’ in an exaggerated manner, using ‘#IYKYK’ (If You Know You Know) as the tagline.

All collaterals are purposefully vague regarding access and appear to showcase inclusivity, but in reality present no actual useful information. Ultimately implying that if you were a ‘real’ engineer or developer - you’d already know.

Multimedia Collaterals
Event Poster, Mementos & Social Media Promo Video

tools

Adobe Illustrator, Adobe AfterEffects, Adobe Photoshop

year

2021

sources

Unsplash